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Meet your Retail Community Advocate

Here to listen. Here to help. Here to make energy fairer.

At Alinta Energy, we believe things work better when we listen - really listen - to the people we serve.

We know energy is an essential service for everyday life. And we understand that for some, staying connected and feeling heard can be a challenge.

That's why we created the Retail Community Advocate role.

It's all about making sure the customer voice is part of how we do things - from the way we design our services to how we support people doing it tough.

So, what does the Retail Community Advocate do?

This role exists to shine a light on what matters most to customers, especially those experiencing hardship. It help us:

  1. Bring the customer voice to the table
    • Making sure real-life customer needs help shape our products, policies and processes.
  1. Stand up for people doing it tough
    • Advocating for customers facing financial stress, family violence, or other vulnerabilities - so they're not left behind.
  1. Work with experts who know their stuff
    • Collaborating with financial counsellors, consumer advocates and regulators to tackle big-picture challenges together.
Todd McDonald, Alinta Energy's Retail Community Advocate smiling
Todd McDonald

Meet Todd

Todd McDonald stepped into the role as our first-ever Retail Community Advocate in December 2024. He's been in the energy industry since 2009, working across energy retailers and Ombudsman schemes - always with a focus on better outcomes for customers.

Why this role matters

We're serious about earning your trust - and keeping it.

When we listen and act on what we hear:

  • Customers are more likely to get support when they need it
  • Solutions are faster and fairer
  • And we can remove some of the barriers that get in the way of feeling genuinely looked after

Complaint handling

This role doesn't handle individual complaints, but Todd does use complaint trends to push for improvements across the board. If you need to lodge a complaint or provide feedback, you can do that here.

This role doesn't handle individual complaints, but Todd does use complaint trends to push for improvements across the board. If you need to lodge a complaint or provide feedback, you can do that here.

Want to know more about how we support our customer?