Alinta Energy Christmas Pageant

As naming rights partner of the Alinta Energy Christmas Pageant for the third year in a row, we were proud to bring the most magical night of the year to WA families and the Perth community.

On Saturday 4 December 2021, Perth’s much-loved Alinta Energy Christmas Pageant returned to St Georges Terrace to celebrate its 50th year, bringing Christmas magic back to the heart of the city.

The evening was full of Christmas festivities, magic and colour, with an array of 20 captivating floats making their way down the Terrace.

Thousands of families lined the streets to watch the Pageant floats, performers and dancers showcasing their diversity of talent, as well as some well-known Perth celebrities go by.

We also gave some very lucky Alinta Energy customers the opportunity to watch the Christmas Pageant in style from an exclusive VIP area as winners of the Christmas Pageant VIP Customer Competition.

Watch the video from the 2021 Alinta Energy Christmas Pageant here


Christamas Pageant - Kids waving

WA all the way

As proud West Aussies, we’ve grown up enjoying WA’s beloved Perth Christmas Pageant and we’re also proud sponsors of it. Sponsoring the Pageant is a great fit for us, as we’re local and have been for the last 25 years, and it gives us the opportunity to give even more back to our community.

We’re all about looking after WA, from investing in renewable energy sources to helping to bring a bit of Christmas magic to our community.

Past, present and future local support

While we’ve been looking after West Aussies for decades, we’ll be looking after WA well into the future by actively investing in energy across this great state of ours.

In 2019 we launched WA’s largest lithium battery at our Newman Power Station in the Pilbara region. And in May 2021 we completed building WA’s biggest wind farm at Yandin – imagine how many Christmas lights that will power.